Wednesday, March 24, 2010

80% of BMW 1 Series owners believe their car is FWD.

If you wanted proof of just how completely oblivious most people are regarding cars, this has to be up there with the best.  According to Automotive News, BMW's CEO shared this tidbit on a conference call.  That's simply amazing that that many people are so utterly clueless.  How can they not know that the 1 Series is rear wheel drive?

The numbers are supposedly the result of a survey BMW conducted and were thrown out in response to a question about whether or not adding FWD cars to the BMW lineup will confuse buyers.  I guess the answer to that would be a big no.  They're already sufficiently confused at this point.

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