After 83 years of existence, GM will make the announcement today that they will be killing off the Pontiac brand in an effort to reduce their operating costs and try to avoid bankruptcy.
I've always been a fan of Pontiac. I owned a 1978 Trans Am when I was in college and I've lusted after some of their recent performance models like the Holden based GTO and G8. Unfortunately, those great cars sold poorly and it was simply too little too late.
The company that pretty much invented the muscle car with the original GTO, will be no more.